About WOO

WOO’s Founding

The Founders of Project WOO met as Peace Corps volunteers in Honduras, Central America in 2004. Nick Mucha and Adam Monaghan both lived and…

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Mission & Vision

Project Wave of Optimism firmly believes that international surf travel has a profound impact upon the local populations of Latin American surf …
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Why We Are Different

Project WOO believes that the only way to achieve sustainable community development is through a combination of local participation, our partner…

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WOO’s Model

Project Wave of Optimism believes that process is as important as purpose. Good intentions lack good results in the absence of coherent planning…

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WOO in the News

From Surfline to ESPN, Project WOO’s efforts to marry surf tourism with sustainable community development has garnered attention in the press…

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Volunteer Program

Project WOO is grateful to have worked collaboratively with the local villagers of Playa Gigante for over six years on a wide range of volunteer programs.

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Programs: From the Field

Meet the Team

Maria Auxiliadora Selva

Community Health Center Coordinator and Doctor's Assistant

Maria Auxiliadora was born and raised in Nicaragua and has been involved with Project WOO since the organization first started its programs in Gigante. She was a volunteer for more than two years, and became the Assistant at the Gigante Community Health Center in February 2014. She highlights how impactful it has been in her personal and professional life to become part of Project WOO. In her free time, you’ll find her smiling around her three sons and showing off her amazing green thumb skills.

Adam Monaghan

Founder and Advisor
Adam Monaghan

Adam Monaghan is the Co-Founder of Project WOO and now serves as an advisor. He launched Project WOO’s field operations in Nicaragua in 2006 and completed the pilot transportation project before returning to the U.S. in 2009. Adam earned a Bachelor’s Degree in theology from Boston College in 2003 and a Master’s in urban planning from UCLA in 2014. During his diverse career, Adam has served as a Peace Corps Volunteer in Honduras, managed multi-million dollar international development projects for USAID in Latin America and Afghanistan, and currently works to develop and build affordable housing in California. He and his wife reside in Los Angeles where they enjoy all the fun SoCal things like surfing, hiking, and yoga.

Nick Mucha

Founder and Advisor
Nick Mucha

Nick Mucha is the Co-Founder of Project Wave of Optimism, and now serves as an advisor. He earned a Bachelor’s Degree in political science at the University of California, Santa Barbara in 2002. After working in sales for a year and a half, he joined the Peace Corps where he served as a Municipal Development volunteer in rural Honduras from 2004-2006. He focused on a variety of projects ranging among locally-led tourism initiatives, women’s empowerment groups, and alternative education projects. He now serves as the Environmental and Program Director for Save The Waves Coalition.

Bo Fox


Bo moved to Nicaragua in 2011 to take the lead on all Project WOO development initiatives. Bo executed WOO’s second community census, needs assessment, and project selection process, resulting in the identification of the Gigante Community Health Center project. After three years as Program Director, Bo took the reins as the Executive Director in 2013. Committed to community development and in love with Gigante, Bo fills his day connecting with the local community and enjoying the majestic Pacific Ocean.

Trent Gordon


Trent Gordon joined Project WOO in 2009 as the Director of Business Development. On a last-minute fly fishing trip to Chile, he fell in love with Latin culture and has since spent over a year off-and-on exploring Central and South America. Trent has a diverse background spanning investment banking, private equity, strategy, and business development. An avid skier, surfer, rock climber, and winemaker, Trent is focused on building financial support for Project WOO’s work in Latin America.

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Get in Touch

Want to become a part of Project WOO? Have questions about how you can get involved and support sustainable surf tourism? Ask away...we'll get back to you in a a day or two.



1300 La Playa st
Apt 6
San Francisco, CA 94129


(775) 339-1205


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